The post Starbucks Launches The “Starbucks Odyssey” Program For Immersive Web3 Experiences appeared first on Coinpedia – Fintech & Cryptocurreny News Media| Crypto Guide

The world’s largest coffeehouse chain – Starbucks- is diving into the Web3 and non-fungible tokens (NFTs) space with plans to launch a blockchain-facilitated loyalty program called the Starbucks Odyssey. The Starbucks Odyssey program will include perks such as unlocking unique digital, physical, and experiential benefits.

Starbucks CEO Brady Brewer said that the vision of the program is to create a place where the Starbucks digital community can engage in immersive experiences and celebrate the heritage and future of the Starbucks brand. New details regarding the Starbucks Odyssey program were unveiled- the platform will be built on the Polygon blockchain.

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