As the Ethereum merge date inches closes, the hype and excitement among the mass are increasing. Ethereum’s social dominance has helped to record a massive rise in the interest of investors. The social dominance on September 13 stood at 14.79% after climbing +23.19% in just one month. On September 14, social mentions for Ethereum spiked by 9.7% as compared to the last week, which recorded a 34% increase. As per Mike McGlone, the technology behind Ethereum’s Merge upgrade is ‘revolutionizing this financial world’.